Clarity First
If users hesitate, the design has failed. I simplify before I beautify.
UX / UI Designer — Brisbane
Hi, I'm
Hi, I'm
Wilson.
I design digital products that are simple, clear, seamless — turning messy problems into experiences that just work.
Explore My Work →
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Selected Work
5 Projects
Booking System
IBC Court Booking Redesign
Reducing friction in the online booking experience for International Badminton Centre.
Read case study →
Dating App
UnMask — A Staged Reveal Dating Experience
Designing staged identity reveal to build trust in digital dating.
Read case study →
Ops Tool
Student Attendance Platform
Designed and implemented a digital attendance system integrating SharePoint and automation workflows.
Read case study →
App improvement
Uber Driver Experience Upgrade
Improving earning clarity and wallet interaction to support driver decision-making.
Read case study →
Brand Identity
Yiqi's Tech — Logo Redesign
Rebranding a phone repair business from dated serif lettering to a bold geometric identity — a custom YQ monogram with an integrated phone-and-spanner mark.
Read case study →Hey, I'm Wilson — a Brisbane-based UX designer focused on clear, structured, and practical digital experiences.
I'm drawn to complex problems — messy workflows, unclear interfaces, and systems that don't quite work as they should. I enjoy breaking them down into simple, usable solutions that make sense in real life.
My background includes digital product concepts and operational tools, where I've learned that good design isn't about looking clever — it's about reducing friction and making complexity manageable.
Outside of design, you'll find me on the basketball court. I like the discipline, teamwork, and constant improvement — the same mindset I bring into my work.
Figma
FigJam
HTML / CSS
SharePoint
Power Automate
Design Principles
01
02
Built for Real Use
Good ideas only matter if they work under real constraints. I design for execution, not just imagination.
03
Structured Thinking
Clear structure leads to better decisions. I design with logic to support strong visual outcomes.
Get in Touch
Let's work
Let's work
together.
Open to new projects, collaborations, and conversations.